1.01% site conversion

15 04 2008

I check Google Analytics every day. I want to know what’s happening. The good thing about GA is that they update it daily (just daily), so you can’t get too addicted.

Today, for the first time my site conversion was over 1%. Site, not game. That means that 1 of each 100 visitors, not downloaders bought a game from my site, or actually… bought one of my games, since I don’t track affiliate sales in GA.

1.01% site conversion is an average for last 30 days (little update, next day it went up to 1.05%). You can see on the graph it peaks to as high as 2%. Unfortunately there are still days where I sell nothing.

ecommerce overview 

The good thing is that site conversion was not correlated with number of visitors. It means that even in peak times those were quality visits. Obviously, site conversion is correlated with your games conversion. So the better your games convert, the better your site converts.

Interesting peaks
April 1st,
Tuesday – 2.17% – well, that was April Fools day – I don’t know if that’s just coincidence but I posted a joke on that day that prices for all my games will rise 10x next day :)

March 23rd, Sunday1.96% – I send out newsletters on March 20th

April 4th, Friday – 1.75%

April 8th, Sunday1.58%

March 16th, Sunday1.39% – well, Sunday is just the day for buying stuff online.

While Sundays have usually high conversion rates it doesn’t mean that I have highest volume of sales on this day. The most busy day is usually Saturday.

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One response to “1.01% site conversion”

19 04 2008
Jake Birkett (15:04:23) :

That’s a great conversion rate (for a site), congrats!