Comments : 4 Comments »
Categories : case studies, portals
Life is strange. When I least expected it, it happend. It did not happen with Tom’s Hen House. It did not happen with Runes of Avalon, though I was sooo sure it will make it (and not only I). It didn’t happen with Runes of Avalon 2, though I didn’t hope for it.
And now, Pony World Deluxe made it. On the first day after release.
It’s a great feeling to see your game in the top charts. A lot of portals is skeptical about Pony World performance due to choosen theme. Hopefully when they see how our game sells on iWin they will be much less skeptical.
UPDATE: It’s #5 today :)
Comments : 5 Comments »
Categories : case studies, google website optimizer, site improvement
From all the portals I know only Big Fish Games adds gameplay videos to every game. Reflexive does it from time to time. There must be a reason most portals don’t bother with it.
But I am not a portal and I want to check my chances. I want to know if and how it will affect my downloads. I can’t create videos for every game, but I already have one for Runes of Avalon 2 (please don’t check out the game site just to see it so you don’t screw up the test). To be honest, I was initially very skeptical about it. I thought: once they saw the video they might have another reason to not download the game, since they already know what’s inside. Fortunately, it looks like it’s the other way.
I’ve set up Google Website Optimizer experiment a while ago and here are preliminary results.
(click to enlarge)
It’s to early to give final statements, but if in the end improvement will be in that range it will be really worth it. When your marketing budget is small and every download counts then it may be the one thing that will let your ads break even.