Reflexive acquired by

21 10 2008

It was announced today. I am quite surprised, but I think it’s good for casual game business. is a huge outlet, so hopefully it will boost Reflexive’s sales and bring more competition between casual game portals. Here’s a few lines from Reflexives press release.

At Reflexive we have always prided ourselves on maintaining good relationships with everyone in the industry, and are excited that Amazon shares that philosophy. We intend to provide the best distribution platform anywhere, and to continue working openly with all the participants of the casual games space. Together it is our priority to continue this inclusive attitude going forward.

What this means for all you developers is that it’s time to get excited about your future with Reflexive. We can’t talk about everything yet, but we’ll be in touch shortly with more information. All of the features that you know and love about GameCenterSolution will still be available to you now and in the future, and you can continue to submit games through the Reflexive site. If you have any questions or concerns, please don’t hesitate to contact us at

We look forward to continuing our commitment to offering a broad selection of casual games for customers and to providing the best support to all our partners. We are unbelievably excited to continue working to enhance the online casual gaming experience, for both gamers and game developers.

This is a very exciting day for the entire Reflexive team and community; we are thrilled to be joining the Amazon family. Thanks for your continued support and stay tuned for great things to come.


Lars Brubaker
Reflexive Entertainment, Inc.

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3 responses to “Reflexive acquired by”

22 10 2008
Reflexive Acquired by Amazon  »TechAddress (00:31:32) :

[…] players, developers, aggregators and advertisers into a unique opportunity where everyone benefits. SellMoreGames and Gamezebo have more details on the […]

22 10 2008
Fahd (07:02:12) :

Wow…this is really big! It would be interesting to know the financial terms of the deal. Hopefully though reflexive will remain a separate entity within amazon and not be converted into amazons associates program or similar.

31 10 2008
roback (15:23:42) :

I’m not quite sure if this deal is good for game developers. First – for some time it’ll be huge mess at Reflexive – I’ve met guys from Reflexive at Casual Connect in Kyiv and they couldn’t answer as simple question as “how high are your revenue shares”. They just knew nothing, a won’t knew anything for at least few next weeks.
From the other side Amazon is hard player with politics of cutting costs wherever they can. Maybe they will close Reflexive’s publishing department? Maybe revenues will become much smaller than until now (why not pay only 20%?).
After all – it’s for sure great deal for Reflexive’s owner but not so sure about game devs.