Cross-selling is a simple trick for selling more (at least in the online world). Here is the definition of cross-selling on the web:
The strategy of pushing new products to current customers based on their past purchases. Cross-selling is designed to widen the customer’s reliance on the company and decrease the likelihood of the customer switching to a competitor.
Or easier to understand:
Cross-selling is the term used to describe the sale of additional products or services to a customer.
The trick is that you need at least two products to cross-sell. If someone decides to buy your game it is much easier to convince him or her to purchase an extra item. It’s good to offer a discount when cross-selling.
If you want to maximize your revenues try to cross-sell similar products. Offer a sequel or another game from the same genre.
Once I analyze my sales data I’ll post some stats regarding my results on cross-selling.
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