Sell More Games

Yes, you hear it right. The Perfect Tree was released a couple of weeks ago on our site, but just recently was released on Big Fish Games. A lot of credit for such a quick release goes to Big Fish Team – Thanks! Other portals didn’t even bother to reply, but I didn’t expect them to launch our game anyway – it was almost December 10th when I contacted them.

Anyway, if you haven’t noticed, Big Fish Games started to launch 2 games a day. Not every day (lucky we). But unfortunately our game was launched with another one – Virtual City. It’s hard enough for games to get noticed when you have to compete with all the top 10 games, yesterdays release and tomorrow’s release. Imagine that we had to compete with all that and another tomorrows release and a day later with another 2 releases. Too bad Big Fish doesn’t display all “Tomorrow’s Game Today” releases.

Our game was noticed probably only by hardcore forum readers (when your game is launched a dedicated forum for it created). It was very quiet there until next day when we moved to “Today’s release”. Still, we’ve been below Virtual City and as you could find out on forums not every one noticed that there are two games launched.

So I’m thrilled to check top 100 today, as that’s the first day we will be listed (hopefully). Keep your fingers crossed for me.  I hope your game won’t have so hard times during launch.

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60 minutes trial is a standard in casual games. It’s accepted by customers, developers and portals. We got so used to it that we don’t even check it. Imagine my surprise – yesterday I downloaded Airport Mania First Flight from Reflexive. I played it for a short while and when exit reminder appeared I thought that it’s wrong when it said that I have 74 minutes left. It took a while to notice that the full trial is 80 minutes long.

Airport Mania was made by Reflexive so I had to check if it’s just with their games or all games. Of course I don’t have the time to check all games so I downloaded just one more – Tales of Monkey Island.  And it has 80 minutes trial too.

Doesn’t it make your life harder? When everyone had 60m trials you could optimize that first 60 minutes and set a tipping point around 60 minute to get a better chance of getting a sale. Now you either leave it unchanged and let Reflexive customers get past that point or make two versions. Eh….

(BTW. No need to rush to Reflexive Game Center Solution – Tales of Monkey Island are not available to affiliates)

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When Reflexive announced price drop of all games to $9.99 (or less in some cases) I was really curios how will that affect sales. $9.99 price point is nothing new in casual gamas market. Some portals sell for less and outsell Reflexive by volume, though not necessairly by revenue (at least not that much). After few days Russell Carroll reported that Reflexive observes much higher conversion rates. That’s great to hear, but does it make up for the loss of revenue?

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(4 votes, average: 4.75 out of 5)

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I, as many other developers, was shocked when I read that Reflexive dropped game prices below $10 (most for $9.99, but some for as low as $6.99). I was shocked not because of the price, but because you don’t need to join any discount program like you do have at BFG or PlayFirst. Price war… but is it really?
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(1 votes, average: 5.00 out of 5)

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