Is it really a price war?

9 02 2009

I, as many other developers, was shocked when I read that Reflexive dropped game prices below $10 (most for $9.99, but some for as low as $6.99). I was shocked not because of the price, but because you don’t need to join any discount program like you do have at BFG or PlayFirst. Price war… but is it really?
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Reflexive strikes back with $9.99 price

3 02 2009

I believe Reflexive was last one of the big players in the casual market that sold games for $19.99. Yesterday Reflexive announced EXCITING new pricing strategy… now I am really excited to hear for who it is exciting? But lets hear the official message first:

Hello Everyone,

We are happy to announce an exciting new pricing strategy for the games and products in the Reflexive game catalog. The prices of games in the GameCenterSolution catalog now reflect a more competitive position which we expect to represent an attractive offer in today’s marketplace. This compelling pricing strategy is intended to empower you to sell more volume, have greater customer loyalty, and ultimately increase your monthly earnings. By offering games to customers for under $10, we are anticipating higher conversion and better customer satisfaction resulting in better overall sales volume for you.

If you have any questions or feedback please contact me: …..

Michael Mei

BFG sells your games for $6.99, iWin for $9.99 and now Reflexive joins the party. I believe this would not happen if not for Amazon deal, so lets hear more:

Reflexive Games are now available through the Amazon Game Downloads store

Developers and publishers, greetings. Today I’m excited to share news that Reflexive is now providing games for the beta launch of the Amazon Game Downloads store, www.amazon.com/gamedownloads. This is Amazon’s first step into the downloadable games space. This means that all of Reflexive’s developer and publisher partners now have the opportunity to make their games available on Amazon.com, in addition to Reflexive.com and our GameCenterSolution affiliate network.

Here at Reflexive, we’ve been looking forward to this day for a long time. We believe Amazon will really help to expand the audience for your casual games, by introducing all the great games you create to millions of potential new customers. Your games can now benefit from customer reviews, recommendations and all the other features shoppers are familiar with on Amazon.com.

For more details about the beta launch of the Amazon Game Downloads store, check out the Amazon.com Video Games blog post.

If you have any questions about the games currently offered through Reflexive or about submitting new games to the Reflexive network and the Amazon game download distribution channel, please contact us at developersupport@gamecentersolution.com.

Thanks for your continued partnership and support as we enter this exciting new chapter in Reflexive’s history.

Sincerely,

Lars Brubaker
CEO
Reflexive Entertainment, Inc.

That’s actually a good news and I was really looking forward to Amazon stepping into downloadable market. The new pricing strategy makes sense at Amazon – those downloadable games have to compete with all retail games prices at $9.99 (cd or dvd case).

Now if you are Reflexive’s affiliate then go change your game prices… and forget about ~$7 per game sold earnings.blockquote

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Reflexive acquired by Amazon.com

21 10 2008

It was announced today. I am quite surprised, but I think it’s good for casual game business. Amazon.com is a huge outlet, so hopefully it will boost Reflexive’s sales and bring more competition between casual game portals. Here’s a few lines from Reflexives press release.

At Reflexive we have always prided ourselves on maintaining good relationships with everyone in the industry, and are excited that Amazon shares that philosophy. We intend to provide the best distribution platform anywhere, and to continue working openly with all the participants of the casual games space. Together it is our priority to continue this inclusive attitude going forward.

What this means for all you developers is that it’s time to get excited about your future with Reflexive. We can’t talk about everything yet, but we’ll be in touch shortly with more information. All of the features that you know and love about GameCenterSolution will still be available to you now and in the future, and you can continue to submit games through the Reflexive site. If you have any questions or concerns, please don’t hesitate to contact us at developersupport@gamecentersolution.com.

We look forward to continuing our commitment to offering a broad selection of casual games for customers and to providing the best support to all our partners. We are unbelievably excited to continue working to enhance the online casual gaming experience, for both gamers and game developers.

This is a very exciting day for the entire Reflexive team and community; we are thrilled to be joining the Amazon family. Thanks for your continued support and stay tuned for great things to come.

Sincerely,

Lars Brubaker
CEO
Reflexive Entertainment, Inc.

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Lucky 8? Pony World Deluxe in the iWin’s top 10 chart.

21 07 2008

iWin top 10 - Pony World at #8Life is strange. When I least expected it, it happend. It did not happen with Tom’s Hen House. It did not happen with Runes of Avalon, though I was sooo sure it will make it (and not only I). It didn’t happen with Runes of Avalon 2, though I didn’t hope for it.

And now, Pony World Deluxe made it. On the first day after release.

It’s a great feeling to see your game in the top charts. A lot of portals is skeptical about Pony World performance due to choosen theme. Hopefully when they see how our game sells on iWin they will be much less skeptical.

UPDATE: It’s #5 today :)

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