Sell More Games

I check Google Analytics every day. I want to know what’s happening. The good thing about GA is that they update it daily (just daily), so you can’t get too addicted.

Today, for the first time my site conversion was over 1%. Site, not game. That means that 1 of each 100 visitors, not downloaders bought a game from my site, or actually… bought one of my games, since I don’t track affiliate sales in GA.

1.01% site conversion is an average for last 30 days (little update, next day it went up to 1.05%). You can see on the graph it peaks to as high as 2%. Unfortunately there are still days where I sell nothing.

The good thing is that site conversion was not correlated with number of visitors. It means that even in peak times those were quality visits. Obviously, site conversion is correlated with your games conversion. So the better your games convert, the better your site converts.

Interesting peaks
April 1st, Tuesday – 2.17% – well, that was April Fools day – I don’t know if that’s just coincidence but I posted a joke on that day that prices for all my games will rise 10x next day :)

March 23rd, Sunday – 1.96% – I send out newsletters on March 20th

April 4th, Friday – 1.75%

April 8th, Sunday – 1.58%

March 16th, Sunday – 1.39% – well, Sunday is just the day for buying stuff online.

While Sundays have usually high conversion rates it doesn’t mean that I have highest volume of sales on this day. The most busy day is usually Saturday.

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When you go to the Big Fish Games website don’t you feel depressed? Almost every game there is a hidden-object game… at least that’s the first impression. But I bet you’ll be surprised when I tell you that hidden-object games state only 35% of top 100 games. Still, it is the largest group. Here’s a full break down of top 100 games on Big Fish Games.

I put all action, strategy, RPG and other games that doesn’t fit into 4 major categories categories.

There are also two interesting colums on the list: peak and weeks in. I was very curious what is the lowest peak for a game to get into top 100. If you are aiming to make an average game you better give up before you become disappointed… or change your thinking and aim higher.

Wonder what is average peak position for games in top 100? Try to guess… Read the rest of this entry »

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I am sure you’ve heard the 5th Symphony of Beethoven: taa-taa-taa-taammm. The initial motif of the symphony has sometimes been credited with symbolic significance as a representation of Fate knocking at the door. Well, two weeks ago it knocked at my door.

Apple seems to like my games. Everytime I submit our game to Apple downloads it is rated high and gets good coverage. I have also found out that Apple stuff tries to find good software on their own. That’s how they picked Path of Magic (after PR). But somehow they found out about Pony World, added it to their catalogue and made it featured game for kids.

In the first day we received over 2000 downloads and it didn’t dried off quickly. But we received just one! order. Imagine my shock and disappointment. When your game gets 0.02% CR it is a dissaster.

The problem is – the game was not fully ready to be launched. We added it to our catalog to get players feedback, but without pushing it to hard to the crowds. It was also Mac Intel only.

Once Apple featured us we quickly released Universal Binaries and fixed 2 or 3 bugs. That made a trick. CR increased to 0.5%. It’s not a good one, but it’s soo much better than 0.02%. I knew that the game may not sell like fire… that’s why we’ve been working on Pony World Deluxe for last 3 months. Still, 0.02% is something hard to believe for a game like Pony World.

It shows that Power PC has still very big share on Macs. Don’t even try to fool yourself with Mac Intel only release. It will not get you far.

It also shows that you never know when or who can feature you – and once it happen – you better be ready!

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If you could ask software journalist about the biggest disappointment of the year 2007 most of them would say: Windows Vista. I am pretty sure that there’s a lot of reasons behind that… and I just found one yesterday on my own. I’ve setup new computer for my mother. It did come with Windows Vista Home (or Basic) edition. I installed Runes of Avalon and … it doesn’t work.

It’s not the game’s fault. It’s Software Passport aka Armadillo that is not compatible with Vista. There is of course a new version that is compatible with Vista, but guess what… there’s no upgrade, you need to buy full new license. What the heck? Not only Armadillo doesn’t protect you against piracy (Runes of Avalon had been cracked one day after release) but they force you to buy new license (300$) to get your software compatible with new Windows.

Lucky me, Vista users correspond to only 12% of ANAWIKI website visitors so I can focus on finishing Runes of Avalon 2 before switching to home made DRM solution. I will either go with separate demo/full version or online activation. We have to do something for Mac and Linux anyway, so no point for paying for new Software Passport that is not cross-platform.

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