My Reflexive developer sales after price drop

3 03 2009

thumb-upWhen Reflexive announced price drop of all games to $9.99 (or less in some cases) I was really curios how will that affect sales. $9.99 price point is nothing new in casual gamas market. Some portals sell for less and outsell Reflexive by volume, though not necessairly by revenue (at least not that much). After few days Russell Carroll reported that Reflexive observes much higher conversion rates. That’s great to hear, but does it make up for the loss of revenue?

Read the rest of this entry »

1 Star2 Stars3 Stars4 Stars5 Stars (4 votes, average: 4.75 out of 5)
Loading ... Loading ...

Interview with Chanon Sajjamanochai, Executive Game Producer of Viqua Games

23 02 2009

One of the greatest things about indie (and casual) games is that you don’t have to live in the USA, Canada or UK to make great games. You can leave in Poland, Croatia or… Thailand. Chanon Sajjamonachai, Executive Game Producer of Viqua Games is a great example of that. Shop-n-Spree, their latest release holds strong in Big Fish Games top 10 sales chart. If you want to know how Chanon makes those top selling games reading this interview will a be great start :)

How did you start your game development adventure? How big is your studio now?

I knew I wanted to make games since high school. Soon I began learning C++ on my own and made a minesweeper clone and a simple top-down shooter. It was extremely hard to find info on making games though here in Thailand. About the time when I got to college, the internet explosion was just beginning, so with my top-end (at the time) US Robotics 33.6K modem I tried to find and learn everything I could about making games.

Fast forward 5 years later, I got bored with my enterprise software development job after a year and decided to resign and start a software company, thus ViquaSoft was born. At that time J2ME games on cell phones was supposed to be the next big thing, so we did a few games for that, but then I discovered the Dexterity forums and decided that developing casual downloadable games on PC was more exciting and might be more lucrative. So we started developing Tommy and the Magical Words and have focused on downloadable casual games ever since.

Right now we have 8 full-time people at our office here in Bangkok. We started with 3 in the beginning about 4 years ago and have been expanding continuously. Right now we’re expanding again and are looking for some more good programmers.

I am impressed by execution of themes in your game. You surely get maximum fun out of it. Who designs your games?

Thanks :)

The answer to that question is all of us. All 8 of us are the designers of our games.

The process goes like this:

First when we need to come up with a new game idea, we have everyone go back and try to come up with some and we meet and have everyone pitch their concepts. Then we kind of vote to choose the best one. But I still have the final say of course :)

Then when it comes to the actual designing, we do a lot of brainstorming together. We try to gather everyone’s ideas for the game and choose the best ones. This period consists of lots of meetings where we iteratively refine the details of the game design.

You could call this design-by-committee which some say is bad. I’d rather call it design-by-passionate-team :) From our experience if it is managed well then it leads to a well thought out design pretty quickly. With this method everyone in the team gets to exercise their creativity and build their game design skills. Just by listening to the more experienced team members discuss about the design issues, the less experienced team members learn a lot. Also each team member has a lot more personal investment in the game’s design and the game’s outcome. In any case, the producer (me) has the final say though.

Everyone understands the reasons behind every design decision which helps a lot, otherwise you have team members arguing and complaining to each other (and me) on design decisions all the time which makes everything go slower.

I believe that if you have programmers and artists just developing according to a designer’s vision without being able to give any input, they will feel like machines. Additionally the team members wouldn’t really be growing as “game developers” as design is a big part of game development. So the aim for me is to build everyone’s skill in game design so that together we can create better and better games more effortlessly.

And it is tons of fun discussing the game designs together, bouncing ideas off each other. During the design phase it really makes work feel like play and I sometimes feel guilty that I have a job that is so fun.

So how do you create a best seller game?

Read the rest of this entry »

1 Star2 Stars3 Stars4 Stars5 Stars (2 votes, average: 5.00 out of 5)
Loading ... Loading ...

Is it really a price war?

9 02 2009

I, as many other developers, was shocked when I read that Reflexive dropped game prices below $10 (most for $9.99, but some for as low as $6.99). I was shocked not because of the price, but because you don’t need to join any discount program like you do have at BFG or PlayFirst. Price war… but is it really?
Read the rest of this entry »

1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 5.00 out of 5)
Loading ... Loading ...

Reflexive strikes back with $9.99 price

3 02 2009

I believe Reflexive was last one of the big players in the casual market that sold games for $19.99. Yesterday Reflexive announced EXCITING new pricing strategy… now I am really excited to hear for who it is exciting? But lets hear the official message first:

Hello Everyone,

We are happy to announce an exciting new pricing strategy for the games and products in the Reflexive game catalog. The prices of games in the GameCenterSolution catalog now reflect a more competitive position which we expect to represent an attractive offer in today’s marketplace. This compelling pricing strategy is intended to empower you to sell more volume, have greater customer loyalty, and ultimately increase your monthly earnings. By offering games to customers for under $10, we are anticipating higher conversion and better customer satisfaction resulting in better overall sales volume for you.

If you have any questions or feedback please contact me: …..

Michael Mei

BFG sells your games for $6.99, iWin for $9.99 and now Reflexive joins the party. I believe this would not happen if not for Amazon deal, so lets hear more:

Reflexive Games are now available through the Amazon Game Downloads store

Developers and publishers, greetings. Today I’m excited to share news that Reflexive is now providing games for the beta launch of the Amazon Game Downloads store, This is Amazon’s first step into the downloadable games space. This means that all of Reflexive’s developer and publisher partners now have the opportunity to make their games available on, in addition to and our GameCenterSolution affiliate network.

Here at Reflexive, we’ve been looking forward to this day for a long time. We believe Amazon will really help to expand the audience for your casual games, by introducing all the great games you create to millions of potential new customers. Your games can now benefit from customer reviews, recommendations and all the other features shoppers are familiar with on

For more details about the beta launch of the Amazon Game Downloads store, check out the Video Games blog post.

If you have any questions about the games currently offered through Reflexive or about submitting new games to the Reflexive network and the Amazon game download distribution channel, please contact us at

Thanks for your continued partnership and support as we enter this exciting new chapter in Reflexive’s history.


Lars Brubaker
Reflexive Entertainment, Inc.

That’s actually a good news and I was really looking forward to Amazon stepping into downloadable market. The new pricing strategy makes sense at Amazon – those downloadable games have to compete with all retail games prices at $9.99 (cd or dvd case).

Now if you are Reflexive’s affiliate then go change your game prices… and forget about ~$7 per game sold earnings.blockquote

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading ... Loading ...