Christmas is coming – are you prepaired?
20 12 2007Year by year people spend a lot more shopping in December. But do they buy more digital games? I don’t have the stats to say yes or no, though I have some comments.
First of all – are you prepaired for Christmas? I am not. I feel bad because I had really cool ideas to spice up Christmas sales, but didn’t have time to work on them. I barely found the time to work on our newest game release. And that got me thinking…
I am sure more people is busy during Christmas. Everyone is looking for Christmas gifts, Christmas Tree, closing the year, haunting for the best New Years party. No time to play, no time to buy games. Anyway, can you imagine digital game as a gift? It doesn’t look good under the Christmas Tree.
A lot of companies offers promotional coupon codes, some even let you save 40% on purchase. Make something special for your customers that are generous enough to play your game(s) during the busiest period of the year. It doesn’t have to be a coupon code, but a coupon code is better that nothing. Use your imagination. And let me know how did it work for you.
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I had tons of marketing stuff I wanted to get done in time for Christmas as for sure people but more casual games (although there are also more discount schemes). So anyway we can feel bad together ;-)
In the act of desperation to not completely fail I created a discount promotion. Didn’t do very well, but it was featured at GameZebo (though GZ was the only place I send the news).