Sell More Games

Juuso posted sales stats for Su Doku Live. The guys behind Dead Pixel Games were lucky enough to get $27000 income with $13000 profit. But did they succeed in online sales? They sold only 50 copies of Su Doku Live – 47 for Mac, 3 for Windows – and earned $2000. That’s not much for a game that is online for over a year. So where all the money come from? They managed to get publishing deal for $25k that saved their butts.

It’s hard to tell why they failed online with so few data that they delivered to us, but I’ll do my best. There are plenty of Sudoku games online so getting attention is difficult. They spend $1000 on Google Adwords and $200 on banner advertising. That would give them $800 net profit in online sales. But my guess is that the money invested in advertising didn’t convert into sales. Based on the sales stats and my own experience, if they sold 47 units for Mac and just 3 for PC Windows, I am 99% percent sure that almost all sales come from Apple.com.

Unless they advertised towards Mac market, they had only 3 sales for $1200 investment. That’s terrifying! It’s harder to sell PC games, that’s why you need to advertise, but when you do, you must be sure to check if advertising works for you. It’s easy to invest $1200 in advertising and get no sales from that. It’s really hard to make advertising to work for you!

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My name is Roman Budzowski and I am CEO of ANAWIKI GAMES. ANAWIKI is a casual game development company. We’ve made some great games in the past and are working on some new great ones.

We always try to self-publish our games or the get deals that allow us to sell games on our site without much restrictions. For all the years I’ve been developing games I’ve learned that developing a great game is not the end of the process. When you start talking about monetizing the game, it’s just the beginning. Unless you do an exclusive publishing deal you should take care of your sales-force on your own.

Even if you want to get exclusive publishing deal always ask for possibility to sell on your site. Even if you sell just one copy, it’s a start to become more independent in the future. To get better publishing deals if needed. To get some extra income before royalties come in. To get in touch with your customers.

In this blog I will try to show you from my personal experience how to sell more games. It did cost me a lot of money to get the knowlegde I do have now. I still don’t consider myself an expert, but I am sure that my experiments can give you motivation and inspiration to improve your website.

Take care and come back to read more.

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