17
10
2007
$10.000 a month my sound high for some of you and it really is especially if you are just starting. Though it’s hard it doesn’t mean it’s impossible.
To get $10k selling games you need either to sell $1000 per game for 10 games or $10.000 per one game. Getting $1000 per game a month is much easier than selling one and getting $10.000. The problem is that when you start you have just one game.
The math is simple:
revenue = price * orders
orders = CR * downloads
downloads = site conversion * unique visitors
Finally:
revenue = price * CR * site conversion * unique visitors
To get $10.000 (gross) you need to sell 500 units at $20 price tag. To sell 500 you need 50.000 downloads if your CR is 1%. To get 50.000 you need 100.000 visitors if your site conversion is 50%. To get 100.000 visitors you need to either be lucky or spend $5000 in advertising.
This may sound good, but boy, how this will sound to you if I say that numbers above are optimistic?

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Categories : general
7
10
2007
My name is Roman Budzowski and I am CEO of ANAWIKI GAMES. ANAWIKI is a casual game development company. We’ve made some great games in the past and are working on some new great ones.
We always try to self-publish our games or the get deals that allow us to sell games on our site without much restrictions. For all the years I’ve been developing games I’ve learned that developing a great game is not the end of the process. When you start talking about monetizing the game, it’s just the beginning. Unless you do an exclusive publishing deal you should take care of your sales-force on your own.
Even if you want to get exclusive publishing deal always ask for possibility to sell on your site. Even if you sell just one copy, it’s a start to become more independent in the future. To get better publishing deals if needed. To get some extra income before royalties come in. To get in touch with your customers.
In this blog I will try to show you from my personal experience how to sell more games. It did cost me a lot of money to get the knowlegde I do have now. I still don’t consider myself an expert, but I am sure that my experiments can give you motivation and inspiration to improve your website.
Take care and come back to read more.

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Categories : general