Do you have an ad budget?
5 01 2009I do have a budget for ads. Very limited one! But should I have it? Here’s a great post from Seth Godin:
So, why, precisely, do you have an ad budget?
If your ads work, if you can measure them and they return more profit than they cost, why not keep buying them until they stop working?
And if they don’t work, why are you running them?
If I just had the ad that works… I still couldn’t buy all I want – credit card limits :D
But I don’t have the ads that work and I still run them from time to time. Why? Because I hope that this time they will work. Because on different site they may work. Because I am not sure if they work or not. Maybe my tracking mechanism is inaccurate? Or maybe I just like wasting money (at least those are my own dollars).
But seriously, if you have the ad that works why not buy it until your credit card limit?
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If you are willing to share, I’d love to hear more about what isn’t working to learn from your experience.
Sure I will and I encourage others to do so. So far I don’t know how to turn Adwords into profit. You can read one of my posts:
Adsertising – is it a waste of money?
Banner adverstising is also very difficult to turn into profit, but sometimes it does convert – only when I can buy impressions very cheap.
I once bought adwords for a site selling a DVD because the site converted visits to sales at 40%, seriously, so we spent a lot on adwords.