Sell More Games

Does your game have downloadable content? Can your customers make new content for your game?

Games with downloadable content sell 114% more, says EEDAR. Research firm Electronic Entertainment Design and Research (EEDAR) have found that publishers have the potential to nearly double their profit on any given game through revenue generated by both purchasable and sponsored downloadable content. “…console storefronts represent a major opportunity to offset growing development costs and stabilize revenue momentum between major releases,” EEDAR stated.

After examining 180 downloadable games and 2,100 pieces of downloadable content for the Xbox 360, PS3 and Wii, EEDAR found that Xbox 360 games offering downloadable content sell 129 percent more and PS3 games sell 16 percent more (Wii offers no extra downloadable content currently).

You can read the whole story here.

While EEDAR examined console games I am sure this can be applied to indie/casual games. My games don’t have downloadable content yet, but releasing a level pack for Runes of Avalon at least doubled my monthly income. Prof. Fizzwizzle has a lot of downloadable content and it is one of the best selling affiliate games on my site. Make sure your next game can have downloadable content. It’s one of the easiest ways to increase your revenues.

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