Comments on: Advertising – is it a waste of money? http://anawiki.com/sellmoregames/2008/08/26/advertising-is-it-a-waste-of-money/ Knowledge based on experience. e-Commerce tips for game developers. Mon, 21 Jan 2013 13:45:18 +0000 hourly 1 https://wordpress.org/?v=4.2.38 By: Joe http://anawiki.com/sellmoregames/2008/08/26/advertising-is-it-a-waste-of-money/comment-page-1/#comment-920 Tue, 28 Oct 2008 04:51:14 +0000 http://anawiki.com/sellmoregames/?p=97#comment-920 I think you would need several months worth of data to make a decision. If a customer purchases one game from you would they come back and buy 2 more in a week? It seems for every 10 customers your pick up at least one or 2 that would be repeat customers. 1 out of 50 may buy 6 games over the next 12 months. How many who click on your ad will add your site to their fav’s list for a future visit? Lots of variables. Here is a link to an article on how one guy increased his converisons with adwords http://www.google.com/adwords/conversionoptimizer/webgamic.html

]]> By: jack norton http://anawiki.com/sellmoregames/2008/08/26/advertising-is-it-a-waste-of-money/comment-page-1/#comment-680 Fri, 29 Aug 2008 13:25:17 +0000 http://anawiki.com/sellmoregames/?p=97#comment-680 I’ve many games too but I never spent much on ads (almost none). Not worth it. Better invest that money in assets to produce your next game.

]]> By: ChrisP http://anawiki.com/sellmoregames/2008/08/26/advertising-is-it-a-waste-of-money/comment-page-1/#comment-678 Wed, 27 Aug 2008 10:48:07 +0000 http://anawiki.com/sellmoregames/?p=97#comment-678 Indeed. All my forays into advertising have been utterly disastrous thus far. I sunk over $400 into it and made maybe $50 back. Not touching that again, at least not for a long while!

That said, I’ve heard that advertising for indie games can have positive results. I believe Cliff of Positech Games has had some success with Google ads. He has many more products for sale and a lot more experience than I do though, both of which must help.

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